A mobile app is often the best way to go for a great controlled UX (user experience). I say ‘controlled’ because app functionality can limit the user to a stricter, more defined UX than a mobile website could. The inability to browse around means less distraction and more focus on the goal, primary function, CTA (call to action), etc.
Here are a few tips to keep in mind to maximize the effectiveness of your apps.
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Posted on Fri, June 6, 2014
by Brendan Steele filed under